The dictionary had its premiere during the CS:GO Polish Esports League – the final phase, which lasted 3 days and was translated live. The three translators accompanied commentators in the studio to not only translate the course of the action into sign language, but also to show emotions that are extremely important in esports. The broadcast was available on Twitch and on television on Polsat Games channels. Communication of the dictionary and esports broadcast was based on social media, influencer and esport players’ channels, and was also publicized by esports and news media all over Europe.
The results were spectacular. News about the dictionary for the deaf and the first-ever broadcast for the deaf appeared in many esports and news media across Europe. Live broadcasts had 675,126 views on all channels, including 38,701 on TV (Polsat Games) and 10,898 on online streaming. The total number of watched hours is 130 159. We also know that the action had a very positive impact on the deaf community, who created their own action #FanWithoutBarriers during the broadcast. The introductory video of the GWB campaign was watched by 31,153 people only on Facebook, and the promotional video on Tik-Tok received 130.6 thousand views in a few hours and 622 Likes.